Crescent Launches Homebuilding Unit Based in Charlotte
Crescent Communities of Charlotte, known for its residential communities around the South, is getting into homebuilding.
This morning, the company announced it has created Fielding Homes to first build homes in the Charlotte region. Later, the division will move into Raleigh and other southern locations. Its first homes will be on 64 lots in Masons Bend, a York County community overlooking the Catawba River.
Todd Mansfield, CEO of Crescent Communities, says building homes is a “natural progression” for the residential and commercial developer. It’s an effort to move vertically in the community development and building process, and it means Crescent will be “overseeing the development process from start to finish,” Mansfield says.
In Masons Bend, which is located near downtown Fort Mill, Fielding Homes will build houses ranging in size from 2,800 square feet to 4,000 square feet. Prices will start from the mid-$300s. The first model home is already under construction in Masons Bend with three additional models to follow.
Fielding is starting with more than a dozen floor plans that can be combined with a selection of six exterior plans.
The corporate team for Fielding will consist of 12 individuals in the area of management, development and sales and marketing. The unit will be led by Scott Widener, executive vice president, with Steve Francis as division president and Jumana Kayed as vice president of sales.
Widener says the new division has some ideas to improve the process for building homes.
“What is most significant is that we all share Crescent Communities’ vision to change the landscape for production homebuilding through enhanced design, more flexible customization and a customer-focused buying experience,” he says.
Crescent Communities has developed more than 50 master-planned and resort communities in six southern states and Arizona.
Ken Elkins covers manufacturing, international business and economic development for the Charlotte Business Journal.