• 01/08/2020

DALLAS, TX (January 8, 2020) – Crescent Communities today announced plans to develop a high-rise multifamily community in the Oak Lawn/Turtle Creek area of Dallas. NOVEL Turtle Creek by Crescent Communities will comprise 206 luxury residences on 20-floors.   

“We couldn’t be more excited to be in this area of Uptown,” commented Peter Petricca, managing director for the Texas region of Crescent Communities’ multifamily business. “This location is special; it is situated at the confluence of the South Highland Park, Turtle Creek, and Oak Lawn neighborhoods. We specifically designed NOVEL Turtle Creek to target a more mature demographic by incorporating larger floor plans with an architectural/interior style that is classic and sophisticated, yet approachable. It is our intention to provide a living experience that blends luxury and comfort with a high level of service and upscale conveniences”.

NOVEL Turtle Creek is conveniently located just off the intersection of Irving and Oak Lawn Avenues, one block north of Blackburn St. and approximately one-half mile south of Highland Park. The community is within walking distance of Turtle Creek Village and The Shops of Highland Park, which offer an array of upscale shopping and dining.  For those who enjoy the outdoors, the community is just a five-minute walk to Turtle Creek Park and the Katy Trail.   

In addition to traditional amenities, NOVEL Turtle Creek will feature 24-hour concierge service and onsite pet facilities.  The fifth floor of the building is dedicated to resident amenities and includes a luxuriously landscaped outdoor deck with a swimming pool, numerous seating areas, outdoor kitchens, and sweeping views of the Turtle Creek and downtown skylines.  It is designed to be an urban oasis, reminiscent of a luxurious residential backyard.  Indoor amenities include a comprehensive fitness center, resident lounge, and two guest suites for family and friends who come to visit.

The community will offer spacious 1-, 2-, and 3-bedroom residences with private balconies and unobstructed views of Dallas and the Park Cities.  Finishes and amenities will include real wood floors, gas appliances, wine refrigerators, and dry bar areas.  Penthouse units, located on the top two floors, will include expansive terraces, upgraded appliances, and other unique features such as wet bars, wall ovens, and fireplaces.  

To make this project truly special, Crescent Communities hand selected a best-in-class design team that includes WDG Architecture (project architect), 505 Design (experiential consultant), TBG Partners (landscape architect), and Vignette Interior Design.  Rogers – O’Brien Construction will be the General Contractor on the project.  Construction on NOVEL Turtle Creek will commence January 2020, with delivery of the first residences scheduled for early 2022. NOVEL Turtle Creek would not be possible without the professionalism and understanding of AT&T Corporation, who sold Crescent Communities the land for this development.

NOVEL Turtle Creek is one of three projects that Crescent Communities has under construction or in lease-up in the Dallas area. NOVEL Deep Ellum welcomed its first residents in November, while NOVEL Bishop Arts, a mixed-use community in the Oak Cliff neighborhood of Dallas, is nearing stabilization with over 90% of residences leased. More broadly, the company has a growing national multifamily and mixed-use footprint, including 6,000 apartments and 288,000 SF of retail under construction and in operations, representing a total investment of $1.7 billion. Crescent Communities has a growing commercial footprint as well, with 1.4 million square feet of office, 62,000 square feet of retail, and nearly 400,000 square feet of industrial space under construction, representing an investment of more than $500 million.

About Crescent Communities

Crescent Communities is a nationally recognized, market-leading real estate investor, developer and operator of mixed-use communities. Crescent Communities creates high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 59 multifamily communities, 20 million square feet of commercial space and 60 single family master-planned communities. Its multifamily communities are branded NOVEL by Crescent Communities.


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