• 07/13/2021

ATLANTA, GA (July 13, 2021)  Crescent Communities proudly announces the groundbreaking of NOVEL West Midtown in Atlanta’s West Midtown neighborhood. The community will include 340 residences for lease, ten percent of which will be designated for affordable housing. The groundbreaking ceremony will be held on Wednesday, July 14 at 10:15 a.m. ET.

NOVEL West Midtown represents the seventh investment in the Atlanta area for Crescent Communities. Crescent Communities and partner MAA purchased the land in April 2021. Upon completion, the five-story community will offer studio, one-, two-, and three-bedroom apartment homes and will welcome residents in early 2023.

“We look forward to breaking ground on NOVEL West Midtown, a community that will enhance Atlanta’s growing market and the desirability of the West Midtown area,” said Kyle Brock, Managing Director at Crescent Communities. “West Midtown is widely recognized as one of Atlanta’s most sought-after neighborhoods, and NOVEL West Midtown is set to bring unrivaled convenience and a new level of living to this premier destination.”

“NOVEL West Midtown presents an exciting opportunity for us to expand our Atlanta presence in the dynamic and growing submarket of West Midtown with partner Crescent Communities,” said Brad Hill, Executive Vice President of Multifamily Investing for MAA. “Reflecting our shared commitment to sustainability, this property will feature green construction practices and will seek certification through the National Green Building Standard (NGBS).”

Beyond top-of-the-line unit finishes, NOVEL West Midtown’s abundance of amenities will set a new standard for luxury in the neighborhood. Residents will be able to enjoy outdoor nature trails, pool courtyard with spa, outdoor kitchen with grilling stations and pizza oven, resident clubroom, state-of the art fitness center with private yoga and spin studios, dog park and dog spa, gear share lounge, and designated co-working areas with private offices and conference space.

Design and construction partners include Dwell Design Studio, Kimley-Horn, Dix.Hite Partners, CID Design Group, and Juneau Construction Company.

Additional details surrounding the community will be announced at a later date. A rendering is available here. Imagery and logos are available upon request.

About Crescent Communities

Crescent Communities is a nationally recognized, market-leading real estate investor, developer and operator of mixed-use communities. We create high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 63 multifamily communities, 21 million square feet of commercial space and 60 single family master-planned communities. Crescent Communities has offices in Charlotte, DC, Atlanta, Orlando, Nashville, Dallas, Denver, Phoenix and Salt Lake City. Our multifamily communities are branded NOVEL by Crescent Communities.

About MAA

MAA, an S&P 500 company, is a real estate investment trust, or REIT, focused on delivering full-cycle and superior investment performance for shareholders through the ownership, management, acquisition, development and redevelopment of quality apartment communities primarily in the Southeast, Southwest, and Mid-Atlantic regions of the United States. As of March 31, 2021, MAA had ownership interest in 102,772 apartment units, including communities currently in development, across 16 states and the District of Columbia. For further details, please visit the MAA website at