• 03/04/2021

Houston, TX (March 4, 2021)Crescent Communities is pleased to announce that its newest mixed-use multifamily community in Houston, NOVEL River Oaks, is now leasing. The luxury apartment community is comprised of 326 units that offers residents the best of historic River Oaks at their doorstep.

Located at 2511 Willowick Road, at the iconic intersection of Willowick and Westheimer, NOVEL River Oaks features eight-stories of one-of-a-kind amenities that draw inspiration from the natural elements and allow residents a chance to escape and recharge from Houston’s bustle. The community offers one-, two-, and three-bedroom floorplans with two interior finish offerings.

“We designed NOVEL River Oaks to fit seamlessly into the beauty of the neighborhood while offering residents a one-of-a-kind experience through our tailored amenities,” said Brian McNally, Development Director at Crescent Communities. “We are excited to bring this beautiful new community to Houston and the iconic River Oaks neighborhood. We felt it was important to design homes and common spaces that blended seamlessly into this exclusive neighborhood and make NOVEL River Oaks a premier residential experience.”

Gourmet kitchens complete with wine refrigerators, hardwood floors, private balconies, and spacious walk-in closets are just a few of the gracious details that make NOVEL River Oaks the premier residential experience. In addition to high-end finishes for each unit, NOVEL River Oaks will feature a resort-style rooftop pool with sun ledge, full fitness center with flex space studio, map room with meeting space, conservatory, sunset terrace with grilling stations, and for the pet-lovers, a pet park and spa. In an effort to cater to additional resident needs, the community will also provide on-site concierge and valet services, a coffee and wine bar, as well as bike storage.

“Our goal is to provide an exceptional living experience where neighbors become friends, needs are anticipated and exceeded and the overall experience is beyond expectations,” says Lauren Campbell, Vice President of Asset Management for Crescent Communities. “Our unique amenity spaces are an extension of the beautiful homes we have designed. Nestled within the stunning River Oaks neighborhood, lush with trees, incredible homes and amazing walkable retail, we will provide a unique and unparalleled living experience.” Greystar is currently managing the lease-up efforts for the apartment homes.

Located just steps away from some of Houston’s most refined shopping offerings, including Highland Village and Central Market, NOVEL River Oaks will also offer ground level retail options and is currently leasing. Retail leasing is being managed by Transwestern’s specialty retail team, led by Crystal Allen, Managing Director, and Kim Bernick, Vice President. A rendering of NOVEL River Oaks is available here. Additional imagery and logos are available upon request. For more information, please visit

About Crescent Communities
Crescent Communities is a nationally recognized, market-leading real estate investor, developer and operator of mixed-use communities. We create high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 63 multifamily communities, 21 million square feet of commercial space and 60 single family master-planned communities. Headquartered in Charlotte, Crescent Communities has regional offices in Washington, DC, Atlanta, Orlando, Nashville, Dallas, Denver, Phoenix and Salt Lake City. Our multifamily communities are branded NOVEL by Crescent Communities.