Crescent Communities And Nuveen Real Estate Turn To The Spectrum Cos. To Manage Leasing Of Carson & Tryon Mixed-Use Development In Charlotte’s South End

Crescent Communities And Nuveen Real Estate Turn To The Spectrum Cos. To Manage Leasing Of Carson & Tryon Mixed-Use Development In Charlotte’s South End
Jun 21 '22

CHARLOTTE, NC (June 21, 2022) – The Spectrum Companies today announced it has been selected to manage leasing for Carson & Tryon, by Crescent Communities and Nuveen Real Estate. Located at the bustling intersection of Tryon Street and Carson Boulevard, this mixed-use, 31-story development builds off the energy along the Carson corridor, compliments the success of Vantage South End and closes the gap between Charlotte’s thriving South End neighborhood and robust Uptown Central Business District. 

Spectrum recently expanded its leasing team to capitalize on robust growth in third-party leasing opportunities in the Charlotte market, including South End, where 635,000-square-foot Vantage South End, developed by Spectrum and partner Invesco across the street from Carson & Tryon, is 90% leased.

“We are truly inspired by what Crescent Communities and Nuveen are creating at Carson & Tryon and see it as Charlotte’s next top mixed-use experience for employers and their employees,” said Virginia Luther, Managing Director. Office users will benefit from the prestige of Uptown and recruiting capabilities of South End, while having on-site amenities and ease of accessibility that are unparallel in Charlotte.”

Plans for Carson & Tryon include 565,000 square feet of LEED-certified Class A office space, a 200-key luxury boutique hotel to be developed in partnership with ABC Investments & Management Company, and over 190 NOVEL multifamily units.

The Carson & Tryon leasing team includes Virginia Luther, Spectrum’s Managing Director for commercial real estate in Charlotte, Dillard Williams, Senior Director of Leasing, and Maddy Howey, Senior Director of Leasing. Howey joined Spectrum this spring after nearly a decade in Charlotte commercial real estate landlord representation.

For more information on Carson & Tryon and to connect with the leasing team, visit

About The Spectrum Companies

The Spectrum Companies is a commercial real estate firm that changes lives by creating special places. The company owns, develops, leases and manages commercial and multifamily property across the Southeast, with a focus on the Carolinas; Nashville Tennessee; and central Florida; and a portfolio valued at $2 billion. Founded in 1982, Spectrum leverages its exceptional people, solid platform, and deep relationships to create quality projects that enrich communities. Learn more at

About Crescent Communities

Crescent Communities is a nationally recognized, market-leading real estate investor, developer and operator of mixed-use communities. We create high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 77 multifamily communities, 24 million square feet of commercial space and 60 single family master-planned communities. Crescent Communities has offices in Charlotte, DC, Atlanta, Orlando, Nashville, Dallas, Denver, Phoenix and Salt Lake City. Our residential communities are branded NOVEL, RENDER and HARMON by Crescent Communities and our industrial developments are branded AXIAL by Crescent Communities.

About Nuveen Real Estate

Nuveen Real Estate is one of the largest investment managers in the world with $156 billion of assets under management. Managing a suite of funds and mandates, across both public and private investments, and spanning both debt and equity across diverse geographies and investment styles, we provide access to every aspect of real estate investing. With over 85 years of real estate investing experience and more than 745 employees* located across 30+ cities throughout the United States, Europe and Asia Pacific, the platform offers unparalleled geographic reach, which is married with deep sector expertise. For further information, please visit us at*Includes 355+ real estate investment professionals, supported by a further 385+ Nuveen employees.
Source: Nuveen, 31 Mar 2022.

Media Contact: David Coburn, Coburn Communications, 704.408.4276,