Crescent Communities Announces Sale of Wellness-Focused Orlando Multifamily Community, NOVEL Nona
ORLANDO, Florida (Dec. 8, 2025): Crescent Communities, a nationally recognized, market-leading real estate investor, developer, and operator of mixed-use communities, today announced the sale of NOVEL Nona to Origin Investments, a private real estate management company.
Located off Narcoossee Rd. in the heart of Orlando’s rapidly growing Lake Nona area, NOVEL Nona is a wellness-forward, 260-unit multifamily community designed to integrate natural beauty, biophilic design, and holistic amenities into residents’ everyday lives. The community is situated just minutes from the Lake Nona Town Center and offers immediate access to the region’s medical, business, and recreational destinations.
“NOVEL Nona represents the very best of Crescent Communities’ commitment to creating environments that enrich daily living,” said Greg Minder, Central Florida Managing Director at Crescent Communities. “From its biophilic design to its robust wellness amenities, this community has resonated strongly with residents seeking a modern, balanced lifestyle in one of the country’s most dynamic growth corridors. As we thoughtfully grow our presence across Orlando and Central Florida, NOVEL Nona underscores the caliber of community and the momentum we intend to carry forward.”
With a robust amenity suite designed around wellness, productivity, and recreation, NOVEL Nona offers residents a private clubroom, café, coworking spaces, and micro-offices with biophilic design; a large fitness club with Matrix® equipment, TRX® trainers, and a dedicated studio for yoga, barre, and spin; terrarium and propagation stations, wellness equipment, and bike storage/bike share; a saltwater pool with cabanas and hammocks overlooking a pond, pedestrian trail, and conservation area; a top-floor resident sky lounge with televisions, card table, and a craft cocktail bar; and two private courtyards with firepits, grills, a communal farm table, recessed turf area, and lush landscaping. Each home prioritizes calm, restorative design elements and includes circadian lighting, nine-foot ceilings, neutral color palettes, and large walk-out balconies.
More broadly in Florida, Crescent Communities recently announced the appointment of local real estate veteran Greg Minder to chart the course for strategy, development, and execution across Crescent’s growing multifamily presence in Tampa, Orlando, and Jacksonville. In Tampa, currently leasing communities include RENDER Legacy Trail in Sarasota; NOVEL Beach Park, a premium high-rise community near Tampa Bay; and NOVEL Independence Park, a mixed-use residential community in the Westshore District. In Orlando, Crescent’s footprint includes NOVEL Parkway, a walkable, village-style community along International Parkway. Crescent also recently broke ground on HARMON Ashton Oaks in the Tampa suburbs, which is set to welcome its first residents in 2026.
Nationwide, Crescent Communities continues to experience significant growth with $7.2 billion of residential and commercial investments and developments in various stages of construction, operations, and planning. That pipeline includes 15,300 multi- and single-family build-to-rent units; 58,000 square feet of complementary retail space; and 7.5 million square feet of office, industrial, and life-sciences facilities. Crescent Communities is a leading recipient of LEED, NGBS (National Green Building Standard), Fitwel, and WELL certifications.
Photos of NOVEL Nona are linked here.
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About Crescent Communities:
Crescent Communities is a nationally recognized, market-leading real estate investor, developer, and operator of mixed-use "communities." We create high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 86 multifamily communities and 25 million square feet of commercial space. Crescent Communities has offices in Charlotte, DC, Atlanta, Orlando, Nashville, Dallas, Denver, and Phoenix. Our multifamily communities are branded NOVEL, RENDER, and HARMON by Crescent Communities, our industrial developments are branded AXIAL by Crescent Communities, and our life science developments are branded THE YIELD by Crescent Communities.
About Origin Investments
Founded in 2007, Origin Investments is a private real estate manager that helps high-net-worth investors, family offices and registered investment advisors grow and preserve wealth by providing tax-efficient real estate solutions through private funds. We build, buy and finance multifamily real estate projects in fast-growing markets throughout the U.S. In 2023, we founded affiliate firm Origin Credit Advisers, an SEC-registered investment adviser that provides investment advice to yield-focused multifamily debt funds. SEC registration does not constitute an endorsement by the Commission, nor does it indicate that the adviser has attained a particular level of skill or ability. Through our Origin Exchange platform, introduced in 2024, investors can complete a 1031 exchange of their properties for professionally managed, institutional-quality assets. To learn more, visit www.origininvestments.com.
