Crescent Communities’ NOVEL Davidson Now Open
CHARLOTTE, North Carolina (Jan. 21, 2026): Crescent Communities, a nationally recognized, market-leading real estate investor, developer, and operator of mixed-use communities, today announced that NOVEL Davidson is now open, welcoming residents to a new boutique residential community that pairs understated luxury with the charm of one of North Carolina’s most beloved towns. Located within walking distance of downtown Davidson and just minutes from Lake Norman and Cornelius, NOVEL Davidson offers a lavishly local lifestyle rooted in authenticity, craftsmanship, and connection.
Designed to reflect Davidson’s quiet sophistication and strong sense of community, NOVEL Davidson features a curated mix of one-, two-, and three-bedroom apartments and townhomes with bespoke interiors, classic silhouettes, and unexpected details. From Shaker-style cabinetry with quartz countertops and arched cased openings to built-in bookshelves, mudroom benches, and walk-out balconies, each home is thoughtfully designed to serve as a timeless canvas for modern living. Smart home technology, keyless entry, gigabit-speed internet readiness, and ENERGY STAR® appliances ensure everyday convenience without compromising aesthetic character.
“NOVEL Davidson was designed to feel deeply rooted in the character of this town while offering a welcoming, modern residential experience,” said Michael Tubridy, Managing Director at Crescent Communities. “From the bespoke design details and curated amenities to connectivity to Davidson’s Main Street, this community reflects our commitment to creating places that feel authentic, livable, and distinctly local.”
Beyond its homes, NOVEL Davidson is animated by a distinctive collection of community spaces. Residents can gather and unwind in The Great Room overlooking a pool courtyard, retreat to The Living Room for billiards and quiet workspaces, or explore creative touches like The Conservatory plant galley and library lounge. Outdoor amenities – including a pétanque court beneath a grand oak tree, a certified Monarch butterfly garden, fireside lounge, and scenic walking trail connecting Potts Street to the adjoining Lake Norman YMCA – extend the community experience into nature and the surrounding neighborhood.
NOVEL Davidson’s location further elevates the resident experience. Positioned near Main Street, the community offers effortless access to Davidson’s award-winning restaurants, locally owned shops, art galleries, theaters, and popular gathering spots like Summit Coffee, Kindred, and The Pickled Peach. Residents are also steps away from Lake Norman’s parks, trails, and waterfront destinations. Enhancing this connectivity even further, the North Carolina Department of Transportation (NCDOT) is constructing a new road directly in front of the community, making NOVEL Davidson accessible from Potts Street.
Financial partners include SumiTrust (lender). Other partners include BB+M (interiors), Bolton & Menk (civil engineering), Cline Design (architect), EM Structural (structural engineering), LandDesign (landscape architect), and Lighthouse Engineering (MEP). Crescent Communities’ in-house construction company served as general contractor for the community.
More broadly in Charlotte, Crescent Communities celebrated the sale of NOVEL Ballantyne and the groundbreaking at NOVEL River District, the first multifamily offering at The River District, Crescent’s 1,200-acre master-planned community in west Charlotte. NOVEL River District is set to open in Q1 2026. Its currently leasing multifamily communities in the market include NOVEL University Place and NOVEL Mallard Creek, and its legacy communities include The Atherton, formerly NOVEL Atherton; MAA LoSo, formerly NOVEL LoSo Station; Pointe at Research Park, formerly NOVEL Research Park; 30Six NoDa, formerly NOVEL NoDa; and Emerson Montford Park, formerly NOVEL Montford Place; amongst many others.
Nationwide, Crescent Communities continues to experience significant growth with $7.2 billion of residential and commercial investments and developments in various stages of construction, operations, and planning. That pipeline includes 15,300 multi- and single-family build-to-rent units; 58,000 square feet of complementary retail space; and 7.5 million square feet of office, industrial, and life-sciences facilities. With a focus on environmental sustainability and wellness, Crescent Communities is a leading recipient of LEED, NGBS (National Green Building Standard), Fitwel, and WELL certifications.
Photos of NOVEL Davidson are linked here.
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About Crescent Communities:
Crescent Communities is a nationally recognized, market-leading real estate investor, developer, and operator of mixed-use "communities." We create high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 86 multifamily communities and 25 million square feet of commercial space. Crescent Communities has offices in Charlotte, DC, Atlanta, Orlando, Nashville, Dallas, Denver, and Phoenix. Our multifamily communities are branded NOVEL, RENDER, and HARMON by Crescent Communities, our industrial developments are branded AXIAL by Crescent Communities, and our life science developments are branded THE YIELD by Crescent Communities.
