Now Open: NOVEL Daybreak by Crescent Communities

Now Open: NOVEL Daybreak by Crescent Communities
Oct 25 '23

SALT LAKE CITY, UT (October 25, 2023) – Crescent Communities celebrated the official grand opening of NOVEL Daybreak, its newest multifamily community and first in Utah, on Tuesday, October 17. Situated in South Jordan’s highly desirable Daybreak community, NOVEL Daybreak is located at 10678 S. Lake Run Road and features 400 luxury residences and a Land of a Thousand Hills Coffee and Social open to both residents and the public, delivering a first-of-its-kind rental offering for Daybreak.

“We enjoyed celebrating the official grand opening of NOVEL Daybreak and what this community means to the neighborhood,” said Ben Krasnow, Managing Director of Colorado and Utah for Crescent Communities. “The Daybreak area has seen remarkable growth, and we are thrilled to be able to add a differentiated experience and a community with extensive and unparalleled amenities in the Salt Lake City market.”

NOVEL Daybreak’s residents are surrounded by Daybreak’s many parks, nature trails, and the 67-acre Oquirrh Lake. The community is also convenient to the South Jordan Parkway TRAX station and is a short drive from many of Utah’s world-class ski resorts

NOVEL Daybreak’s promise of “No Ordinary Life,” plays out in the robust collection of shared amenities for its residents, including a central hub and gathering place named ‘The Hive’ which houses Land of Thousand Hills Coffee and Social, a private resident coffee lounge, the fitness center, a coworking lounge, and work-from-home micro-offices. The community also features the ‘Field House,’ an indoor-outdoor sports-themed lounge with arcade games, a gear-share lounge, a repair shop for kayaks, bikes, and scooters, and a pet and bike wash. In addition, residents can enjoy ‘Pipestone Park,’ a festival plaza equipped for food trucks and events, a sand volleyball court and hammocks, and a pet park.

Featuring a mix of studio, one-, and two-bedroom residences with airy interiors and elevated contemporary details often reserved for homeowners, NOVEL Daybreak brings high-end finishes, including quartz countertops with stainless steel sinks, modern white-panel Euro-style cabinetry with open shelving and full pantries, large kitchen islands with designer pendant lighting, and more to the rental market.

Design partners include Craine Architecture and CID Design Group. The general contractor for NOVEL Daybreak is Kier Construction, and MAA provided construction financing.

Crescent Communities continues to expand its footprint in the mountain states, and continues to pursue new development opportunities for differentiated for-rent communities as well as industrial development.  Recently, Crescent Communities celebrated the grand opening of NOVEL White Fence Farm in Lakewood, CO, and an award-winning restaurant tenant at Denver community NOVEL RiNo, which is also now leasing. More broadly, Crescent Communities continues to experience significant growth with $7.2 billion of residential and commercial investments and developments currently under construction, operations and planning including 15,300 units of multifamily/single family build-to-rent, 58,000 square feet of complementary retail, and 7.5 million square feet of office, industrial and life-sciences. With a focus on environmental sustainability and wellness, the organization pursues certifications including LEED, NGBS (National Green Building Standard), Fitwel, and WELL.

Imagery of NOVEL Daybreak is available here, and photos from the grand opening can be found here. For more information, please visit

About Crescent Communities

Crescent Communities is a nationally recognized, market-leading real estate investor, developer, and operator of mixed-use “communities”. We create high-quality, differentiated multifamily and commercial communities in many of the fastest growing markets in the United States. Since 1963, our development portfolio has included more than 85 multifamily communities and 24 million square feet of commercial space. Crescent Communities has offices in Charlotte, DC, Atlanta, Orlando, Nashville, Dallas, Denver, Phoenix, and Salt Lake City. Our multifamily communities are branded NOVEL, RENDER and HARMON by Crescent Communities, our industrial developments are branded AXIAL by Crescent Communities, and our life science developments are branded THE YIELD by Crescent Communities.